Onboarding site assets
I worked with the People Experience team to create brand new assets for Twitter's Onboarding site. This site was the one-stop-shop for new hires who had accepted a role at Twitter, but had not started yet (i.e., they didn't have access to our internal systems). With this new audience in mind, I wanted to create assets super representative of Twitter's brand that also invoked feelings of anticipation and pride. Unfortunately, the site did not go live before the acquisition, but I had a blast making them.
Tools: Illustrator, Photoshop
Mastheads
For the site's mastheads, I leaned into our primary color palette, especially Twitter blue as it's universally recognized as "Twitter."
For the site's mastheads, I leaned into our primary color palette, especially Twitter blue as it's universally recognized as "Twitter."
Additional assets
The following assets include backgrounds for featured articles and subpages. I wanted the user to experience the playful, powerful, and unrefined side of Twitter's brand, so I used bold colors from our secondary color palette, treated type as a graphical element, and layered texture on texture on texture.
The following assets include backgrounds for featured articles and subpages. I wanted the user to experience the playful, powerful, and unrefined side of Twitter's brand, so I used bold colors from our secondary color palette, treated type as a graphical element, and layered texture on texture on texture.
